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Digital Reputation Tips for Business

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Digital Reputation, Internet Safety

&

Cyber Security

Below are 20 Digital Reputation Tips for Business included in the Digital Reputation Protection Checklist offered here at this site to take online or purchase for your entire organization. Given the rapid growth of information technology, E-commerce, M-commerce and the importance of digital reputation, all organizations must now allocate a portion of their operating budget and energy to insulate their business from corporate disparagement, Internet defamation, Internet libel, disgruntled past employees and nefarious corporate competitors.

Digital Reputation: Digital Reputation is a term used to describe the reputation of an Information and Communications Technology (ICT) user or business that is disseminated online and available to peers, superiors, loved ones and consumers. This information can be positive or negative and vital to the health, success and reputation of an ICT user or business.

Digital Reputation is created and sustained by peers, school or work associates, loved ones, acquaintances, consumers, competitors, adversaries, online strangers and iPredators. Given the widespread growth and expansion of ICT, a positive digital reputation is vital to people, communities and business’s in order to thrive, survive and for attainment of personal endeavors.

Digital Reputation and the growing risks confronting ICT users and businesses have become increasingly endemic due to the escalating use and significance of the Internet as a communication platform. With the ascent of social media, the formation of Digital Reputation is an increasingly common process and the practices of Digital Reputation Management has become crucial for both individuals and corporate entities.

An ICT user or business’s Digital Reputation is directly correlated to their Digital Footprint. Like Digital Footprint, an ICT user’s Digital Reputation is directly correlated to the quantity, quality, accuracy and extent of personal information they post or share online available and used by other ICT users.

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If it is not already being done within your business, it is highly recommended to address your organizational weaknesses in relationship to corporate disparagement, digital reputation management strategies, employee, consultant and competitor social media usage and the growing concern by all organizations of their reputation being tarnished by Information and Communications Technology.

Digital Reputation Protection Checklist (DRPC): The Digital Reputation Protection Checklist (DRPC) is a 100-item checklist designed for an ICT user and/or their business to monitor, protect and manage their digital reputation. Digital Reputation is a term used to describe the reputation of an ICT user or a business that is disseminated online and created and sustained by peers, school or work associates, loved ones, acquaintances, consumers, competitors, adversaries, online strangers and iPredators.

This information can be positive or negative and vital to the success, growth and health of an ICT user or business. The DRPC is a data collection tool that investigates a business’s vulnerability of being targeted, disparaged, slandered, stolen from or infiltrated by cyber criminals, disgruntled past employees/customers or nefarious corporate competitors.

The DRPC focuses on the ICT user and the business’s cyber-security breach potential, digital reputation acumen and capacity to successfully institute online reputation prevention and protection strategies. With the rapid growth and expansion of information and communications technology, all businesses are now required to allocate a portion of their operating budget and marketing efforts to both cyber security and digital reputation management. It is recommended to complete the DRPC on a quarterly basis and more frequently if corporate competitors or adversarial entities are suspected of engaging in online competitor disparagement.

The typologies of iPredator include: Cyber Bullying, Cyber Harassment, Cyber Stalking, Cyber Crime, Online Sexual Predation and Cyber Terrorism. Within this construct, Cyber Harassment is the adult form of Cyber Bullying and used when the perpetrator is an adult.

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As Information and Communications Technology (ICT) becomes more widespread, cyber attack prevention, education and protection are areas requiring immediate attention. The Information Age has many benefits to humanity, but it is vital to identify and prevent the malevolent and nefarious elements that exist in cyberspace and Information and Communications Technology. The definition and motivations of iPredator and Information and Communications Technology (ICT) is as follows:

ICT: Information and Communications Technology (ICT) is an umbrella term used to define any electronic or digital communication device or application used to obtain, exchange or disseminate information. ICT stresses the role of unified communications and the integration of telecommunications, which enable users to create, access, store, transmit, and manipulate information. ICT consists of all forms of telecommunication, information technology, broadcast media, audio and video processing, transmission and network based control and monitoring functions.

Information and Communications Technology means computer-based management of data or ideas, but will continue to grow with technological advancements. ICT has rapidly become one of the basic building blocks of modern society and will become increasingly integral as the information age matures.

Many countries now regard understanding ICT and mastering the basic skills and concepts of ICT as part of the core of education, alongside reading, writing and mathematics. The importance of ICT to humanity lies upon a continuum of relevance ranging from minimal impact to vital requirement regarding an ICT user’s day-to-day activities. For some, ICT and the Internet are nothing more than tools of convenience for conducting their responsibilities. For others, their social, scholastic, business and/or financial affairs disclosed online are crucial to their self-esteem, self-worth, success and perceptual world.

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iPredator: A child, adult, group or nation who, directly or indirectly, engages in exploitation, victimization, stalking, theft or disparagement of others using Information and Communications Technology. iPredators are driven by deviant fantasies, desires for power and control, retribution, religious fanaticism, political reprisal, psychiatric illness, perceptual distortions, peer acceptance or personal and financial gain. iPredators can be any age, either gender and not bound by economic status, race or national heritage.

iPredator is a global term used to distinguish all online users who engage in criminal, deviant or abusive behaviors using ICT. Whether the offender is a cyber bully, cyber stalker, cyber criminal, online sexual predator, Internet troll or cyber terrorist, they fall within the scope of iPredator. There are three criteria used to define an iPredator including:

I. A self-awareness of causing harm to others, directly or indirectly, using ICT. II. The intermittent to frequent usage of ICT to obtain, exchange and deliver harmful information. III. A general understanding of Cyberstealth to engage in criminal or deviant acts or to profile, identify, locate, stalk and engage a target.

When an offender profile includes these three characteristics, they meet the definition of iPredator. A fourth criterion, not included in the triad defining an iPredator, is what I have termed iPredator Victim Intuition (IVI) and reserved for seasoned iPredators. IVI is the aptitude to sense a target’s online vulnerabilities, weaknesses and technological limitations increasing their success with minimal ramifications. iPredators, through practice and learning, develop a sense and/or skill of being able to experience an intuition to know what online user will be a successful target.

In addition to having IVI, the iPredator practices Cyberstealth using multiple covert strategies. In fact, the third criteria used to define an iPredator include a general understanding of Cyberstealth used to profile, identify, locate, stalk and engage a target. Also lying upon a continuum of expertise, iPredators are assessed as being advanced in their Cyberstealth practices as opposed to a haphazard approach of targeting a victim without attempting to hide their identity.

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