Executive Summary

iPredator Executive Summary & General Seed Funding Proposal

iPredator Inc. was founded in September 2011 to provide educational and advisory products & services to consumers, organizations and public and institutions on cyber bullying, cyber stalking, online child predators, cybercrime, Internet defamation, digital reputation and digital forensic psychology. Created by New York State licensed psychologist and certified forensic consultant, Dr. Michael Nuccitelli, he and his colleagues goal is to reduce victimization, theft and disparagement from online assailants. In addition to assisting citizens, iPredator’s mission is to initiate a nationally sustained educational & awareness campaign on Internet safety, iPredator protection & cyber security.

As Chief Executive Officer, Dr. Nuccitelli became interested in 2009 in the psychology and profiling of those who use Information and Communications Technology (ICT) to abuse, steal, taunt and victimize others online. Since 2009, Dr. Nuccitelli has grown even more determined to develop victimization prevention & intervention strategies for ICT users utilizing education, marketing and media tactics. He completed his doctoral degree in Clinical Psychology in 1994 from the Adler School of Professional Psychology in Chicago, Illinois. In 1997, Dr. Nuccitelli became a licensed psychologist in New York State (License # 013009.) In 2006, he received the Certified Forensic Consultant designation from the American College of Forensic Examiners International (Identification # 103110.)

iPredator is seeking seed funding or corporate partnership to establish marketability, operating expenditures, rapid revenue growth and to accelerate their mission to reduce the victimization of online users. Based on his extensive industry research, Dr. Nuccitelli has concluded his products and services will be profitable to iPredator, a reputable corporate entity or investor. His two proposed options are as follows:

A. Dr. Nuccitelli has designed a content marketing, affinity marketing & advertising strategy for a corporate entity to market their products & services via a social cause-marketing model. Given Dr. Nuccitelli has educational, forensic, clinical, marketing and media experience in the field of ICT Forensic Psychology and Cyber Psychology, he is receptive to becoming a consultant or employed administrator for a reputable company sharing similar goals regarding ICT public safety, awareness and education.

As a consultant or employed administrator, Dr. Nuccitelli will ensure his marketing strategy is coordinated and implemented efficiently to maximize profit. The financial and consumer loyalty benefits will be advantageous to the host company combined with providing the nation a much-needed service. Dr. Nuccitelli has created and designed a stratagem for immediate implementation using iPredator and the benefits of social cause marketing methodologies.

B. The second option proposed by Dr. Nuccitelli is to secure seed funding to launch and market his website, products, services and first book. After completion of his competitive analysis in October 2012, Dr. Nuccitelli did not locate products & services similar to what he has designed. Confident of generating significant revenue, Dr. Nuccitelli will also initiate a nationally sustained education and prevention campaign with the help of professional & activist organizations, public figures and community leaders.

Dr. Nuccitelli has developed awareness based marketing strategies, confirmed nationally syndicated television alliances and constructed a theoretical framework recognized by the American College of Forensic Examiners International (ACFEI) as both cogent and comprehensive. Seed funding investor(s) may choose to be passive or active in their roles. Dr. Nuccitelli is highly receptive to investors interested in becoming an integral member of iPredator’s mission and corporate functioning.

American College of Forensic Examiners Institute announces commitment to iPredator forensic education. http://www.prweb.com/releases/robertoblock/ipredator/prweb10120698.htm

In either option, Dr. Nuccitelli will abdicate all copyright and intellectual property rights of his online assessments, membership package and other products & services he has designed to the investor or host company if he is to become ill or cannot fulfill the negotiated investment or partnership agreement. Dr. Nuccitelli will also be amenable to a non-compete clause if these issues arise. As an additional option to ensure full investor repayment if warranted, Dr. Nuccitelli will initiate private practice services as a clinical and forensic psychologist.

At the center of iPredator’s products, services and marketing strategy is Dr. Nuccitelli’s theoretical construct, iPredator. Over the last 4 years, Dr. Nuccitelli has dedicated himself to learning the psychological composition of those who are engaged in malevolent activities using ICT. In the December 2011 winter issue of the Forensic Examiner published by ACFEI, his theory of iPredator was the cover journal article. The definition of iPredator is as follows:

iPredator: A child, adult, group or nation who, directly or indirectly, engages in exploitation, victimization, stalking, theft or disparagement of others using Information and Communications Technology (ICT.) iPredators are driven by deviant fantasies, desires for power and control, retribution, religious fanaticism, political reprisal, psychiatric illness, perceptual distortions, peer acceptance or personal and financial gain. iPredators can be any age, either gender and not bound by economic status, race or national heritage.

iPredator is a global term used to distinguish anyone who engages in criminal, deviant or abusive behaviors using Information and Communications Technology (ICT.) Whether the offender is a cyberbully, cyberstalker, cyber harasser, cyber criminal, online sexual predator, internet troll or cyber terrorist, they fall within the scope of iPredator. The three criteria used to define an iPredator include:

I. A self-awareness of causing harm to others, directly or indirectly, using ICT. II. The intermittent to frequent usage of Information and Communications Technology (ICT) to obtain, exchange and deliver harmful information. III. A general understanding of Cyberstealth used to engage in criminal or deviant activities or to profile, identify, locate, stalk and engage a target.

Unlike human predators prior to the Information Age, iPredators rely on the multitude of benefits offered by Information and Communications Technology (ICT.) These assistances include exchange of information over long distances, rapidity of information exchanged and the seemingly infinite access to data available. Malevolent in intent, iPredators rely on their capacity to deceive others using Information and Communications Technology (ICT) in an abstract electronic universe.

Over the last four years, Dr. Nuccitelli has compiled an enormous database leading to his development of 26 checklists and inventories (IPI & IISC Collection) in which, 13 checklist assessments (IISC Collection) are available to consumers in an abridged version and inexpensive. iPredator Inc. also offers a unique advisory based membership service, iPredator Protected, on the appropriate strategies for prevention, intervention and guidance if targeted by an iPredator. iPredator Protected is a membership service very similar in structure to AAA membership offered by the American Automobile Association.

iPredator professional services include training, educational seminars, phone consultations, advisory services and digital forensic psychological services for law enforcement, attorneys and court systems. Dr. Nuccitelli also offers training on Digital Forensic Psychology, Digital Reputation Management and Digital Citizenship.

As of 2012, Nielsen Online, International Telecommunications Union, GFK and Internet World Stats estimate 2.4 billion people globally are Internet users, having grown by 566% from 2000-2012. Despite its already significant presence, the number of Internet users will continue to grow at an accelerated rate with the growth of mobile digital technology and popularity of social networking sites. The Internet Crime Complaint Center (IC3) offers its Internet Crime Report, confirming cybercrime is a growing problem. Cybercrime, cyber bullying, cyber stalking, online child predators, online harassment and corporate disparagement are issues growing rapidly. Statistics are as follows:

I. A Consumer Reports survey conducted in the US in early 2011 revealed the following statistic: One million children were harassed, threatened or subjected to other forms of cyber bullying on Facebook in the past year.

II. According to the FBI, there are an estimated 750,000 online child predators and consistently growing every year.

II. Child pornography is one of the fastest growing businesses online, and the content is becoming much worse. In 2008, Internet Watch Foundation found 1,536 individual child abuse domains.

IV. A 2006 British Crime Survey estimated up to 5 million people experience stalking each year, but there are no official statistics on the percentage cyber stalked, but predicted to climb with the expansion of digital technology.

V. According to a recent i-SAFE survey, half of all adolescents have been cyber bullied with the same number having engaged in cyber bullying.

VI. In 2010, the Internet Crime Complaint Center (IC3) received the second-highest number of complaints since its inception. IC3 also reached a major milestone in 2011 when it received its two-millionth complaint. On average, IC3 receives and processes 25,000 complaints per month.

VII. Released September 2012, the Norton Cybercrime Report revealed cybercrime cost adults 110 billion dollars in 24 industrialized countries. Cybercrime is bigger than the global black market in marijuana, cocaine & heroin combined.

VIII. A recent Iowa State University study found that 54% of youths reported being cyber bullied within the 30-day period prior to their survey either about their sexual identities or for their identification with LGBT people. The Gay and Lesbian community are prime targets of cyber bullying and four times more likely to commit suicide than heterosexual adolescents.

iPredator defines their target market as “concerned citizens and/or proactive organizations and institutions.” Despite warnings from public and private institutions about heightening Internet safety and cyber security, only 1/3 of households with Internet access are actively protecting their children with filtering or blocking software (Center for Missing and Exploited Children.) Dr. Nuccitelli has designed innovative products & services new to the ICT industry.

iPredator’s products and services are unique in that, to date, there are no known online probability risk assessments for parents, businesses, adults or public figures in the United States. Another unique feature of the corporation is that Dr. Nuccitelli, a licensed psychologist and certified forensic consultant with extensive media experience and expertise in digital criminal psychology, forensics and cyber psychology is iPredator’s public spokesperson until a suitable replacement has been secured.

Dr. Nuccitelli predicts companies will create similar products & services within 12-18 months of nationally marketing his website once industry experts and businesses become privy to what iPredator offers consumers. Hence, seed funding or corporate partnership will accelerate iPredator’s positioning as an expert before competitors replicate his products and/or services.

The greatest risks to iPredator are twofold. First, a sustained and/or protracted economic recession causing increased consumer cost consciousness. The second risk to iPredator’s rapid success would be a federal and/or corporate funded nation-wide education and prevention program with products & services offered to consumers at little or no cost that are comparable to iPredator’s. To date, Dr. Nuccitelli has not located any organizations or experts, either marketing or promoting any products or services that are similar to iPredator’s, nor launching a regional and/or national campaign for citizens.

Dr. Nuccitelli feels he can overcome these risks as evidenced by frequent contacts from parents, consumers, media, businesses and journalists reporting on cybercrime, cyber warfare and cyber terrorism. These issues noted will grow in national news coverage influencing target market consumer-purchasing habits. From a corporate standpoint, Dr. Nuccitelli projects Internet libel, digital reputation management, corporate disparagement and organizational brand management will become areas many businesses will have to manage and address.

Based on his research, Dr. Nuccitelli projects most startup and established businesses, small and large, will have to allocate a portion of their operating expenditures to digital reputation management within 24-36 months. As e-commerce and m-commerce becomes vital to corporate success, iPredator will be positioned as an expert resource.

Dr. Nuccitelli believes the moral importance of this project cannot be overstated. An ideal investor(s) will be aware of the moral significance and social service being offered to the public and not be influenced solely by the percent of return on investment funds. Dr. Nuccitelli is a serious professional seeking financial support to present solutions to abusive & criminal activities affecting an unsuspecting/uniformed public. Given he is driven by iPredator’s mission and confident of success, Dr. Nuccitelli is receptive to negotiating investor(s) return on investment and repayment.

As described above, Dr. Nuccitelli is also receptive to a partnership, acquisition or a consultant arrangement whereby he would be compensated a negotiated amount per year for 24 months with workspace secured and paid for by him in close proximity to nationally televised cable news programming. In a corporate partnership arrangement, the host company will supply administrative support, marketing & operating expenditures and consultative support. Correctly positioned to market and manage the host company’s content marketing and social cause marketing model, Dr. Nuccitelli would implement and manage his strategy successfully. In return for a consultation arrangement:

I. The host company’s corporate brand will replace iPredator’s.

II. All revenues generated by iPredator’s products & services will be paid to the host company.

III. Dr. Nuccitelli will assist the host company with SEO, SEM & SMO services if requested.

IV. Dr. Nuccitelli will be the public spokesperson for the host company if requested.

V. Dr. Nuccitelli will train and monitor host company staff to manage and monitor iPredator’s products & services securing future revenue growth with or without Dr. Nuccitelli’s participation.

VI. Dr. Nuccitelli will develop, implement and manage educational and/or training programs for the host company in ICT Forensic Psychology, Cyber Psychology, iPredator, Cyber Psychology and Content Marketing if requested.

VII. Dr. Nuccitelli will develop, implement and monitor Digital Reputation Management services for the host company if requested.

Video conferencing and other communication technologies are available if geographic location of the host company does not allow for regular transportation to their corporate offices. Dr. Nuccitelli will retain license and trademark of iPredator, but iPredator will not require recognition. iPredator’s and the host company will explore collaboration on his second book, Dark Psychology, and his products & services not presented in this proposal that have been assessed to have high revenue potential.

Seed funding expenditures not included, but will be discussed with an investor or corporate entity includes: fees related to publishing and marketing Dr. Nuccitelli’s first book, product & services Dr. Nuccitelli has designed but not published, revenue generating trademarking options and Dr. Nuccitelli’s broadcast radio show structured for implementation. Dr. Nuccitelli is amenable to exploring options beneficial to the funding source(s) and host companies.

Media, community organizations and national child advocate organizations support iPredator, Dr. Nuccitelli, iPredator’s products & services and Dr. Nuccitelli’s inevitable publishing of his theoretical construct and first book, iPredator. With seed funding or organizational support, Dr. Nuccitelli is confident his revenue generating methodologies will be profitable within 18-24 months and he can fulfill his vision of protecting children and adults from online assailants. Dr. Nuccitelli can be reached at drnucc@ipredatorinc.com or (347) 871-2416.

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2013 iPredator Inc. Executive Summary

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by Michael Nuccitelli, Psy.D.  

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